The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.
My best friend Beth has just inherited her Aunt Coral's home, built in the 1920s, and what makes me happiest of all, she will soon take possession. That means she will live only a few miles from me, instead of clear up in Idaho. (My name's Fry Mower, by the way, and I live in Southern California, so you can understand why I'm so excited about her move. I mean, don't we all want our best friends close by?) Her newly acquired house is right out of a fairytale, complete with turret. It also contains an old desk-built by Beth's grandfather (as was the dwelling)-which, along with a few other things, exudes an aura of mystery. I can't wait to start exploring, but what we ultimately find is not at all what we expect.